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Client Acquisition Tips from Bill Cates

I want you to think back to your high school or university psychology class. Do you remember learning about Maslow’s Hierarchy of Needs?   I always remember that the first level is physiological like: breathing, food,…

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You got connected with a prospect. Yay! You even had a phone call or in-person meeting with them. Double Yay! Then what? Crickets! They stop returning your phone calls. What happened?

You probably didn’t create a compelling reason to take action now.

Have you ever asked a prospective client, “What is the cost (or risk) of not addressing this issue?”

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“How should I reward people for giving me referrals?” A common question… without one perfectly right answer. Is a Rolex too much? Yes! What about a gift card to Starbucks? Probably!

In some industries – like financial services – you could easily get in trouble if you “thank” or “reward” for referrals and introductions in the wrong way.

Beyond a handwritten thankyou note (which should be the bare minimum), what’s the right strategy for you? Join me inside our blog and I’ll give you some ideas.

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Have you noticed that when it comes to getting referrals (introductions) from centers of influence (Referral Partners) that some people are naturals – and some struggle along to make this important strategy work?

Which are you? A natural? A struggler? (Is that even a word?)

This week, I want to show you what one of my clients is doing to create great results for his business. The strategy is simple and it just might fit your business.

I think it’s worth 2 minutes to check it out…

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The value of a great center of influence or Referral Partner can far surpass the value of your biggest client. Are you maximizing your Referral Partners? Are you sure?

Are you making these mistakes?
• Assuming you’re referable?
• Assuming they know how to introduce you?
• Assuming they know who you serve the best?

Apply these 8 simple strategies + a bonus idea, and get ready for more introductions from high-trust sources in your community.

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“Darn it! I forget to mention referrals with this client?” How many times have you thought that?

Remember when you were a child and your school teacher was teaching you how to cross the street with a traffic light? I think my daughter even had a song she used to sing.

Green means go. Red means stop! Yellow means be careful. Right?

Here’s a simple idea I learned from a participant on a recent webinar. He calls it “The Green Light Strategy.” See if this “lights you up!”

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Have you ever met a referral prospect socially first, only to find it difficult to then schedule the business meeting?

Maybe you felt like you connected with the prospect over a meal or a round of golf, but the whole purpose of this social meeting – to gain a connection for a business conversation – fizzled away?

It’s possible you were missing the ONE KEY STRATEGY that would have made all the difference in the world. Don’t let this happen again!

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I am often asked, “How often can I ask my client for referrals?” The thought of asking for referrals more than once feels pushy to some.

This is a hard question to answer, because it depends a lot on the client – how open they are to giving referrals, how connected they are, and who in their life you’ve discovered to suggest for a possible introduction.

There are two keys to asking for referrals a second or third time (or more)…

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The best LinkedIn profiles move people to take action. They are written in such a way that visitors will take action; accept your invitation, want to connect with you, and meet with you because someone they trust recommended you.

A compelling profile, voice mail message, email message – you name it – moves people to action. Isn’t that what you want?

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You can get an email introduction – which is better than nothing. OR you can get an email handshake. What is that and how do you get one? Here’s how I turned an email introduction into an email handshake.

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Referral Coach