Get More Clients Blog
Client Acquisition Tips from Bill Cates
You probably already have a sense of how narrowing your marketing focus helps you produce better results. But perhaps you’ve never fully bought into the idea. Many people operate under the mistaken belief that, “If I just focus on this target market, I’ll miss all this other opportunity.”
Well, the truth is you might forego some opportunity, but your success in your niche will be so great that you’ll never miss it. Here are 7 reasons why you want to consider targeting a narrower market:
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