Watch Bill in Action
Keynote Speaker & Thought Leader
Watch Hall of Fame Speaker and
Client Acquisition Expert
INTERESTED IN HIRING BILL TO SPEAK? Talk to Bill
After learning Cates’ system, my business
grew 60% over the previous year.
Michael Barratt, Financial Advisor
Des Moines, IA
HOW TO WORK WITH US
You can learn our processes and systems through a variety of methods: speeches, workshops, online learning, books, coaching and consulting. Not sure what’s best for you? Reach out to us and we’ll help you make an educated decision that’s in your best interest.
Programs for
Individuals
Attract more ideal clients
without increasing your
marketing budget.
Video-Based Training
1:1 Coaching
Team Coaching
Programs for
Corporations
Equip your advisors/reps
with a results-producing
process.
Video-Based Training
Live Workshops
Consulting
Hire Bill Cates
to Speak
Rest easy knowing you’ve
chosen the right speaker
for your group.
You’ll get more than just a
speech. You’ll get a true
learning experience.
Discover how we can help you get more Right-Fit Clients™
WATCH VIDEO
FOCUS
Communicate Compelling ValueCut through the noise with a more relevant and compelling value proposition that moves people to action.
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Our world of marketing-message overload has created a race for relevance that very few are equipped to run.
Radically-Relevant Messaging will pierce through the noise, grab your prospects’ attention, and shake them up just enough so they’ll stop their busy lives and listen to you. You will attract more Right-Fit Clients™.
Critically-Compelling Messaging will resonate with your prospects in a way that moves them to action. By striking an emotional response, you’ll keep the prospect engaged and moving through your process to becoming a client.
Be relevant or be ignored!
ENGAGEMENT
Maximize Client EngagementDiscover how to enhance the prospect and client experience to create loyalty and generate referrals without asking.
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The client journey is divided into 3 stages.
Stage 1 – The Prospect Experience is where you bring value quickly to your new prospect, so that you win their business and become super referable quickly.
Stage 2 – The New Client Experience is where you onboard your new client in a way that enhances engagement and maximizes your referability.
Stage 3 – The Ongoing Client Experience is where you deliver your Client Service Promise to maintain loyalty and turn clients into advocates.
LEVERAGE
Boost Referrals and IntroductionsGain the skill and confidence you need to become appropriately proactive (without pushing or begging).
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YES! It is possible to approach clients for referrals and personal introductions in a way that’s professional and effective, without appearing desperate or needy.1. Get the process started by promoting introductions to trigger unsolicited referrals.
2. Apply our proprietary V.I.P.S. Method™ to uncover who they know that may benefit from experiencing your value.
3. Explore the referral process … and back off professionally when a client isn’t comfortable or interested.
4. Secure a solid introduction. Pique the prospect’s interest. Compel them to become a client.
Go from Incremental Growth to EXPONENTIAL GROWTH
ABC Business Report 
Wall Street Journal Live Are You Going Beyond Referrals?
Referrals are not the end game.
Referrals are only a means to an end – more ideal clients. In his newest book, Beyond Referrals, sales thought leader Bill Cates introduces you to the Perpetual Revenue System™.
You’ll not only get more referrals, but convert those prospects into new clients!
Let’s Start a Conversation
What’s on your mind? Is there a challenge that you would like to solve,
or an opportunity you would like to maximize?
Want to communicate more compelling value?
Multiply your best clients?
Hire Bill to speak at your meeting?
Let’s chat.
