shop for the best 5d diamond painting kit.
Interested in Hiring Bill To Speak?
Talk to Bill
video banner

The Proven Formula for

Focus Your Message  |  Maximize Client Engagement  |  Leverage Your Relationships

After learning Cates’ system, my business
grew 60% over the previous year.

Michael Barratt, Financial Advisor
Des Moines, IA



You can learn our processes and systems through a variety of methods: speeches, workshops, online learning, books, coaching and consulting. Not sure what’s best for you? Reach out to us and we’ll help you make an educated decision that’s in your best interest.

Programs for

Attract more ideal clients
without increasing your
marketing budget.
  • Video-Based Training
  • 1:1 Coaching
  • Team Coaching

Find the Right Program

Programs for

Equip your advisors/reps
with a results-producing
  • Video-Based Training
  • Live Workshops
  • Consulting

Find the Right Program

Hire Bill Cates
to Speak

Rest easy knowing you’ve
chosen the right speaker
for your group.
  • You’ll get more than just a
  • speech. You’ll get a true
  • learning experience.

Hire The Right Speaker

Exponential Growth Starts Here:

Sign-Up for Bill’s FREE Tips

Want to multiply your best clients? Join Bill’s e-mail community to receive his weekly messages full of actionable strategies to help you grow your business with more Right-Fit Clients™.
Join Bill’s e-mail community to receive weekly messages full of actionable strategies designed to help you uncover the keys to exponential growth.

Discover how we can help you get more
Right-Fit Clients™.



Communicate Compelling Value
Cut through the noise with a more relevant
and compelling value proposition that
moves people to action.

Click to Read More


Maximize Client Engagement
Discover how to enhance the prospect and
client experience to create loyalty and
generate referrals without asking.

Click to Read More


Boost Referrals and Introductions
Gain the skill and confidence you need to become appropriately proactive (without pushing or begging).

Click to Read More

What Makes The Cates System™ Different?

While others may talk about the importance of referrals and communicating value effectively …
No one else offers a complete system that enables you to increase your revenue without increasing your marketing budget.
Bill Cates is widely regarded to be the “original” Referral Coach … for good reason! Over the past 25 years, Bill has taught more than 250,000 professionals and business owners how to transform their businesses, to go from incremental growth to exponential growth, by systematically multiplying their best clients.
… Are you next?

Don’t take our word for it.
See what our clients are saying...

“Bill’s techniques added $127,000 of annual, recurring revenue in just six months.”

Erin Gay, President
Legacy Financial

“It was amazing. Bill was so well prepared. One our best decisions ever.”

Renee Sumby, Speaker Specialist
Society for Human Resource Management (SHRM)

“We’ve been using Bill’s video training in our firm… with phenomenal results in terms of growing our advisors’ practices.”

Michael Schmitz, CEO
SGC Financial

Go from Incremental Growth to EXPONENTIAL GROWTH

Watch Bill in Action

Keynote Speaker & Thought Leader

Watch Hall of Fame Speaker and
Client Acquisition Expert

Are You Going Beyond Referrals?

Referrals are not the end game.
Referrals are only a means to an end – more ideal clients. In his newest book, Beyond Referrals, sales thought leader Bill Cates introduces you to the Perpetual Revenue System™.
You’ll not only get more referrals, but convert those
prospects into new clients!


Let's Start a Conversation

What’s on your mind? Is there a challenge that you would like to solve,
or an opportunity you would like to maximize?
Want to communicate more compelling value?
Multiply your best clients?
Hire Bill to speak at your meeting?
Let’s chat.
  • This field is for validation purposes and should be left unchanged.