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Client Acquisition Tips from Bill Cates

Money can expand. You can always make more money – for your clients and yourself. But not time!  You simply can’t make more time. Here’s the irony… As advisors,  we optimize portfolios… and we often…

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Today’s blog is a “Sneak Preview” into my upcoming WEBINAR:Unsolicited Referrals: Creating Effective AdvocatesWednesday, April 22 – 1:00pm Eastern Many financial advisors will tell you they want to meet their ideal clients through referrals. After all, who doesn’t…

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If you’re relying on clients to make direct introductions, you’re probably leaving some referrals on the table. Many of your clients want to advocate for you.  They just need a softer way. And that usually…

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There’s a growing drumbeat from some “marketing experts” telling financial advisors to skip their why story.  They SAY that your clients don’t care about your story. I think that advice is incomplete – and it…

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Most advisor websites fail this simple test, and it starts with the headline. The headline on your homepage is the first wording a visitor will see. Think of it as the billboard for your website. It…

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Financial advisors are highly trusted by business owners. So, why do many of them lose the assets when the business is sold? When it comes to selling a business, financial advisors are ranked the most trusted…

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Sometimes the biggest growth opportunity isn’t finding more prospects, it’s making it easier for the right ones to move forward. A while back I wrote about cognitive fluency. Essentially, the easier information is to process,…

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After more than 30 years of coaching financial professionals and interviewing hundreds of top advisors on my Top Advisor Podcast (now in the top 3% of podcasts worldwide), I can tell you this with total…

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In a past blog, I covered the neuroscience behind the incredible power of getting your clients to speak out loud the value of the work you’re doing together. (SEE:  Unlocking the Power of Value Discussions)…

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Want to attract wealthier clients?  Go where the money is! If you love the idea of working with clients who want to do more than grow their portfolios – clients who want to plant trees…

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