Hall of Fame
BUSINESS KEYNOTE SPEAKER
and Certified Virtual Presenter

Focus Your Messaging | Maximize Engagement | Leverage Your Relationships

Download Speaking Packet Watch Bill in Action ►

Take the risk out of hiring a speaker for your next conference! Bill Cates, CSP, CPAE will work with you to deliver dynamic keynotes, workshops and virtual presentations that are customized for your group and designed to inspire action.

Bill’s programs are high-energy and high-content … wrapped in a little bit of humor and fun! Bill is the type of speaker who prefers to talk with his audience instead of at them. Therefore, you can expect an interactive and engaging session filled with practical strategies that will have an immediate impact on your business.

Download Speaking Packet Keynotes + Workshops

“Bill gave us the perfect blend of content, humor and motivation. I watched our members go from taking notes, to nodding, to laughing.”

Bonnie Godsman

CEO, GAMA International
“The feedback from Radical Relevance in all 4 cities is overwhelmingly positive. This was a wakeup call for our members. We’re already getting reports of specific results.”

Adam McCann

MDRT Australia
“The best decision we’ve ever made for our Life Leaders Conference. Bill Cates absolutely nailed it.”

Craig Parr

VP of Sale, Illinois Mutual

Bestselling Author, Successful Business Owner & Relationship Marketing Expert

Bill is the author of the bestselling books Don’t Keep Me a Secret, Get More Referrals Now, Beyond Referrals, and his popular new release – Radical Relevance.

Bill has also been featured in many publications and programs, including Wall Street Journal, ABC Business Report, and more.

By delivering simple and easy-to-implement strategies, Bill makes sure his audiences walk away feeling empowered to make an immediate impact on their business. Many even describe experiencing a “paradigm shift” after hearing Bill speak.

Leaders & meeting planners consistently report that Bill Cates “exceeds expectations.” Not only is he easy to work with and well-prepared, Bill also provides post-session reinforcement resources to help ensure that his sessions produce real results.

Popular Keynote Topics

Typically 45 – 90 minutes in length, Bill’s sessions are always customized to the unique needs and goals of his audience. Keynotes can also be coupled with a breakout session / workshop to take a deeper dive into particular topics and strategies.

For more detailed descriptions of Bill’s Keynotes and Breakouts/Workshops, download our speaking packet.

Radical Relevance
Sharpen Your Value Proposition | Cut Through the Noise | Win More Ideal Clients

Your prospects and clients are bombarded with messages from all directions.

You must hit the bullseye in their brain with messaging that is radically relevant to grab their attention and critically compelling to move them to take meaningful action.

IT’S TIME FOR YOU TO DISCOVER:

How to message your value to only attract your Right-Fit Clients™.
A way to communicate your differentiation that matters to your prospects.
3 critical elements of a compelling value proposition that move people to take action.

How you perceive, believe in, and communicate your value is fundamental to your success. Be relevant or be ignored!

Multiply Your Best Clients for Exponential Growth
Enhance Client Engagement | Leverage Your Value | Secure Solid Introductions

Client satisfaction and loyalty are critical to the stability of your business. But it’s client leverage that turns incremental growth into exponential growth.

IT’S TIME FOR YOU TO DISCOVER:

How to enhance client engagement to become super referable.
5 ways to promote introductions to receive them without asking.
How to ask for and secure introductions to ideal clients without pushing or begging.

Follow the road map that Bill provides and you’ll be on your way to accelerating the growth of your business by meeting your prospects how they want to meet you – an introduction from someone they already trust.

Go from Incremental Growth to Exponential Growth!

Are You Playing to Win?
Close the Gap between Where You Are and Where You’d Like to Be

Successful people do what the less successful are unwilling to do. Success in every endeavor, therefore, boils down to confidence. In the absence of confidence is doubt, fear, and inaction.

IT’S TIME FOR YOU TO DISCOVER:

A surefire method to discover your blind spots, limiting beliefs, and mistaken assumptions that sabotage you reaching your full potential.
How to create an action plan that you’ll actually follow.
How to enroll others in helping you achieve your goals.

If you limit yourself to what’s comfortable, you deny yourself what’s possible. Remove the Limiting Beliefs that Put a Ceiling on Your Growth!

The Neuroscience of Influence
Achieve More Impact | Create More Influence | Gain More Income

Knowing the deep-seated rules by which the human brain works will give you the insight and tools to influence and persuade others – to help them make better decisions that are in their best interest.

IT’S TIME FOR YOU TO DISCOVER:

The 3-step process your prospects and clients use to make every decision.
How to use the 7 rules of the brain to bring people along to your way of thinking.
The power and weakness of logic, statistics, and illustrations.

Neuroscience provides us with a window into the behavior of others and ourselves. Applying the principles of neuroscience will transform your business. If You Know What They Want, You’ll Get What You Want.