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Bill Cates’ Referral Marketing System™ Delivers Real Results for Individuals and Organizations

Mindset   |   Skill Set   |   Culture Building

Who We Are

Founded by Bill Cates, CSP, CPAE, Referral Coach International works with organizations and individuals who want to acquire more clients/customers through word of mouth, referrals, and personal introductions.  All of our systems and programs have one overall goal in mind – to increase your revenue without increasing your marketing expenses.


What We Do

We produce results! From needs assessment, to program development, to program delivery, to follow-up and reinforcement, Referral Coach International is committed to teaching our proven referral system, strategies and tactics, in a manner that actually changes beliefs and behaviors – producing tangible results.

Bill Cates’ Referral Marketing System™ is a comprehensive and client-centered approach that creates strong client engagement, consistent leverage for new opportunities, and solid connections that lead to new business.

With the right culture in place, results can be sustained indefinitely.

Who Else Has Benefited

Over 170,000 professionals, salespeople, and small business owners have benefited from learning the Unlimited Referrals Marketing System™.  Here are but a few of the many companies (and their field force) that have benefited from utilizing Referral Coach International’s acclaimed methods:

  • Allstate Insurance
  • Ameriprise Financial
  • Andersen Windows
  • Bank of America
  • Banker’s Life
  • Capital One Bank
  • Commonwealth Financial
  • Cooks Pest Control
  • Edward Jones
  • First Command
  • Lincoln Financial
  • LPL
  • M&T Bank
  • Mass Mutual
  • Merrill Lynch
  • MetLife
  • Money Concepts
  • Morgan Stanley
  • Mutual of Omaha
  • New England Financial
  • New York Life
  • Northwestern Mutual
  • Ohio National
  • Pella Windows
  • Penn Mutual
  • PNC Bank
  • Prudential
  • Schwab Investments
  • Sentient Jet
  • Smith Barney
  • Thrivent Financial
  • UBS Financial
  • Wells Fargo

Why We Do It

Most professionals, salespeople, and business owners under-perform when it comes to acquiring clients/customers through referrals and introductions. There’s a gap between where they are and where they want to be. Our mission is to help our clients fill this gap to become even more productive.  The underlying theme to all our work is “courage.”  The courage to try new ideas, take new actions, and to expand results.

How We Do It

Referral Coach International has a variety of ways to deliver and reinforce our systems to produce tangible results:

  • Live presentations
  • Video-based training
  • Coaching and consulting
  • Corporate licensing programs
  • Reinforcement tools and systems

How Bill Cates’ Referral Marketing System™ Impacts Your Current Selling System…

Bill Cates’ Referral Marketing System™ will enhance the effectiveness of your current selling process because you’ll be meeting more high-qualified prospects under the most favorable circumstances. Therefore, any selling process you employ will work more effectively.  Building a culture of referrals will allow you to acquire more new clients/customers, more easily, without increasing your marketing budget. That means higher profits!

How You Benefit…

  • Increased client/customer acquisition
  • Decreased marketing costs
  • Increased profitability
  • Increased rep retention
  • Greater client satisfaction, loyalty, and engagement
  • Sustained and productive referral culture throughout your organization

What Makes Referral Coach International Different?

A handful of individuals specialize in teaching referrals, but none have developed as comprehensive of our approach to building a culture of sustained growth through word of mouth, referrals, and introductions. Only Referral Coach International has the Referral Advantage™ Program and the Referral Coach Solution™. These are comprehensive approaches for producing the results you want. Not only do we teach proven strategies and methods, we also help your organization break through the limiting beliefs, mistaken assumptions, and psychological barriers that hinder a full commitment to growing your business based on how your clients/customers would prefer to meet you – through a recommendation from someone they already trust.


Important Question!

How much potential business is your organization losing every day because you’re not using a proven process?  Do you work hard to serve your current clients/customers?  Are you leveraging that hard work?  If not, you’re sitting on a goldmine of opportunity.


Here’s How You Get Started

The best way to get started is to give us a call or send us an email. We’ll learn more about your situation, your challenges, and your goals. If we feel we can help you produce the significant results you want, we’ll tell you why and how. Then, together, we’ll craft a program that will accomplish your goals.

See which Referral Coach Solution™ is best for your culture, structure, and objectives.
Contact Bill Cates Directly