Get More Clients Blog
Client Acquisition Tips from Bill Cates
The first part of Newton’s First Law of Motion states, “A body in motion tends to stay in motion. A body at rest tends to remain at rest.”
Do you ever get stuck in your own inertia? Of course you do! We all do from time to time.
I think it’s a safe assumption to say that oftentimes our “inertia’ might be due to lack of confidence in taking effective action. And if we don’t feel confident, what do we feel? Doubt? Fear? Yup! Fear is the flip side of confidence.READ MORE >
Is necessary to create a Unique Value Proposition? Not necessarily. Many writers and experts claim, “You must be unique to stand out in a crowded marketplace!” I know plenty of wildly successful businesses and professionals who would struggle to define what is unique about their offering.
The truth is, your prospects don’t necessarily care “what makes you different.” They really want to know “Why are you right for me?”
How you talk about your value is fundamental to your success. It’s not a bad thing to create differentiation between you and others who do what you do. But more important than a Unique Selling Proposition is a Compelling Value Proposition; a value proposition that creates movement… that turns prospects into clients/customers.READ MORE >
From age 10 to 22, my mentor was a family friend by the name of Bill Wilks. I worked for Mr. Wilks as a sales assistant for his business. I’ll never forget one day – near the end of a long day as we finished a project – Mr. Wilks asked me a question. “Billy Cates! Would you like to make a lot of money some day?” Naturally I replied, “Yes sir. That would be great.” (That was a time when young men and woman called their elders “sir” and “ma’am.”)
He leaned into me and, almost whispering, said, “Billy… one way to make a lot of money in this world is to help other people make more money.”READ MORE >
If your prospects are not returning your messages or your referrals seem to go nowhere, then perhaps you are not providing them with a compelling reason why they should respond.
On May 23rd I’ll be hosting a complimentary webinar designed to help you develop and communicate a compelling value proposition. While there are many things to consider in developing a compelling message, today I’d like to address 6 critical elements that should be present whenever you talk about your value.READ MORE >
When I first started giving a lot of speeches on sales, motivation, and referral marketing, I found myself traveling home on airplanes – often very late at night. I noticed that on these late flights, I seemed to have a lot of negative, doubting thoughts. I would even start to feel a little depressed. I was starting to hate the travel associated with what is usually exciting and rewarding work.
So I did a little research and found the tittle quote from legendary football coach, Vince Lombardi. He is SO RIGHT! When we are tired, our courage and positive attitude seem to disappear, only to be replaced by negativity, fear, and inaction.READ MORE >
I just read this short article from Jill Konrath. It got me thinking. Do I make this mistake? Yup! I probably do. While the example she gives may not fit your world, the concept probably does. I would advise you to not just read this and say to yourself, “I need to be better at this.” Think through this. Think about some of the questions you ask your prospects and new clients. How can you remind yourself to incorporate Jill’s advice?READ MORE >
“When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates or has dramatic improvement”. This is often referred to as Karl Pearson’s Law. The question is: can Karl help you get more referrals? Maybe not. But stick with me, because I can!
The above statement was sent to me by a recent graduate of our Referral Champions Training Camp. Mark is creating significant results using our process. Most of the credit goes to him, as he is using this principle to drive his actions and results.
Please allow me to show you 7 actions you can measure that will produce results…READ MORE >
Many people never as much money as they’d like because of an unconscious belief that that’s all they are capable of earning, that’s all they deserve to earn, or similar limiting thinking.
For myself, whenever I get “stuck” at a certain income, I have to believe more is possible before I act in a way that makes that belief come true.
Because my expertise is in the area of client acquisition through referrals, I’m going to address specifically how limiting thinking and beliefs may be sabotaging your ability to create an abundant flow of high-quality clients through referrals.READ MORE >
When I teach people how to ask for referrals, this is the resistance I usually get:
“I don’t want to make my client feel uncomfortable by putting them on the spot.”
“I don’t want to look needy or unsuccessful.”
These are two of the many reasons why people aren’t confident asking for referrals and introductions. I get it! I totally understand.
Two important points:
1. Having the right approach will alleviate all the concerns, fears, and awkwardness.
2. Are you willing to get comfortable and confident? If not, then you can stop reading now.
It’s been awhile since I’ve run through our popular V.I.P.S. Method™ for asking for referrals. So here goes…READ MORE >