Tag: referral partners

Niche Marketing… Target Marketing… Vertical Marketing…

These are not a new concepts to you. BUT, are you truly leveraging the substantial power of niche marketing to find more clients to serve, more revenue to generate… and more dollars in your bank account?

While there are many benefits that you can experience by narrowing your marketing focus, most of them fit under the umbrella of these 3 big benefits…

If I ran into a good prospect for you and your business, how would I know it and how would you like me to introduce them to you?

That phrase summarizes the topic for this week’s blog post. Last week I provided a checklist of things you can do to create more productive referral relationships.

Let’s drill down a little deeper, shall we?

We don’t want Word of Mouth! We don’t want weak Referrals! We DO want Connections or Introductions! We want prospective clients waiting and wanting to hear from us. We want prospects who are a perfect fit for our business, ready to do business with us.

Wow! Wouldn’t that be nice? So how do we do that?

Hopefully, you have already realized that a great Referral Partner can be worth a lot more to your business then any one client.

My question for you is this… “Do you have a clearly laid out plan – and are you working that plan – to meet great Referral Partners on a regular basis?

It is my belief that hardly a week should go by without some activity to meet new Referral Partners and/or strengthen current Referral Partners.

This blog post provides you with a 10-strategy checklist for referral productive Referral Partnerships.

To get your checklist for productive Referral Partnerships, keep reading…

How productive are your centers of influence – your non clients who have the ability to provide you with strong introductions to qualified prospects?

Are you getting the quantity and quality of effective introductions that you’d like?

Getting referrals and introductions from non-clients (centers of influence or referral partners) is not always as easy as we’d like it to be.

There are 7 logical steps that if done well, will help you create multiple centers of influence providing you with solid introductions to just the right prospects.

Results are a few simple steps and quality action away. (+ Bonus Video Included)

“How should I reward people for giving me referrals?” A common question… without one perfectly right answer. Is a Rolex too much? Yes! What about a gift card to Starbucks? Probably!

In some industries – like financial services – you could easily get in trouble if you “thank” or “reward” for referrals and introductions in the wrong way.

Beyond a handwritten thankyou note (which should be the bare minimum), what’s the right strategy for you? Join me inside our blog and I’ll give you some ideas.

Have you noticed that when it comes to getting referrals (introductions) from centers of influence (Referral Partners) that some people are naturals – and some struggle along to make this important strategy work?

Which are you? A natural? A struggler? (Is that even a word?)

This week, I want to show you what one of my clients is doing to create great results for his business. The strategy is simple and it just might fit your business.

I think it’s worth 2 minutes to check it out…