Category: Get More Referrals

I have a one-word theme for you for 2019. Clarity!

You’ve heard the expression, “A confused mind will not buy.” It’s true. A confused mind will not take action … be it respond to your messages, hire you as their advisor, follow your advice, etc. So, if you want to grow your business in 2019, it’s time to get crystal clear. Keep reading to learn how.

A colleague of mine, Gail Goodman, recently said, “The newest mantra of our society is ‘If I don’t already know you, and you’re not in my phone, I don’t want to know you.’ So, how does an industry dependent on getting new clients survive with this thinking?

The answer? It’s time to get creative! Click to learn an easy and educational strategy for using breakfast meetings as a way for clients to introduce you to their friends and colleagues.

You know what scares the pants off of me? A missed opportunity for a referral. Unfortunately, I see professionals falling victim to these 3 unconscious REFERRAL KILLERS way too often. The scary truth is, if you’re making any of these super-common (and easily avoidable) mistakes, you’re probably inadvertently sending all the wrong messages to your clients … and killing your chances for getting introduced.

Athletes use a pre-game routine to reach peak performance during the game. Musicians use a pre-concert routine to be at their very best when the baton drops. What about you?

Check out Bill’s pre-appointment checklist with 5 things you must do to prepare for a meeting where you plan to ask for introductions.

Most discussions about Relationship Marketing revolve around the concept of client satisfaction and client loyalty. And there’s certainly nothing wrong with that. But that’s just one of 5 critical components that should be part of your relationship marketing plan. Keep reading to discover which “missing links” may be holding you back.

Here are 5 reasons why you should strongly consider adding Social Event Marketing to your overall client-acquisition plan (and 7 strategies for making your efforts as productive as possible).

We can all agree that if a prospect is not a proper fit for your business, then you would be doing both the prospect and your business a disservice by taking them on as a client. So, how do you ensure that your clients and centers of influence are connecting you with the right people? In today’s article, I give you a quick & effective power script that will help you clarify who you serve best, and start getting more introductions to “perfect-fit” clients.

A subscriber to our weekly blog asked me this question, “How do I ask for referrals without looking like that creepy referral guy?”

While I had to laugh, I do understand this concern that many people have around asking for referrals (and I should really say “Introductions”).

There are two simple strategies you can implement today. You’ll look back and wonder, “Why was I ever uncomfortable with this?”

Superman was rendered weak and ineffective in the presence of Kryptonite.

You and I also have our versions of Kryptonite that come in the form of limiting beliefs.

My mentor as a youth, Bill Wilks, used to tell me, “Billy Cates. If you ever hit a problem or get stuck, the first place to look is at your beliefs. What do you believe to be true that may be holding you back from seeing or acting on what’s possible.”

Another term we might use here is “blind spots.” We all have them, but we don’t always know it. That’s why they call the BLIND SPOTS!

My friend Willie likes to say, “It hard to see the picture when you’re in the frame.”

Niche Marketing… Target Marketing… Vertical Marketing…

These are not a new concepts to you. BUT, are you truly leveraging the substantial power of niche marketing to find more clients to serve, more revenue to generate… and more dollars in your bank account?

While there are many benefits that you can experience by narrowing your marketing focus, most of them fit under the umbrella of these 3 big benefits…