Author: Bill Cates

Voicemail purgatory! This is a real place, you know. This is where weak, unanswered voicemail messages go to die a lingering death. If you ever leave a voicemail for a prospect that goes unanswered, the harsh truth is that it’s probably because your voicemail wasn’t relevant and/or compelling enough to trigger a response.

Did you hear that Twitter is purging millions of accounts every day? In Twitter’s case, it’s because they had millions of “fake” accounts. However, this concept got me thinking about the concept of purging in general, and how many of us (myself included) are guilty of holding onto clients long past when we should. So, how do you know when it’s time to fire a client?

Athletes use a pre-game routine to reach peak performance during the game. Musicians use a pre-concert routine to be at their very best when the baton drops. What about you?

Check out Bill’s pre-appointment checklist with 5 things you must do to prepare for a meeting where you plan to ask for introductions.

We have all received emails and LinkedIn messages where it was obvious someone had just copied and pasted a generic note. If you want your electronic messages to be noticed, don’t make this same mistake! Click here for 5 easy tips to make your messages more relevant and personalized.

Most discussions about Relationship Marketing revolve around the concept of client satisfaction and client loyalty. And there’s certainly nothing wrong with that. But that’s just one of 5 critical components that should be part of your relationship marketing plan. Keep reading to discover which “missing links” may be holding you back.

Words matter.  Knowing exactly what you want to say in any given situation allows you to feel more confident and create the impact and influence you desire. If you’re looking for some fresh ways to keep the sales conversation moving, and convert more prospects into clients, then click to learn more.

Here are 5 reasons why you should strongly consider adding Social Event Marketing to your overall client-acquisition plan (and 7 strategies for making your efforts as productive as possible).

If you want to attract and win more right-fit clients, you must ensure that the information you are conveying to the world about your value is, in fact, what you intend to communicate. Here are 9 questions that will help you to both assess your value, and create an action checklist to focus your messaging.

We can all agree that if a prospect is not a proper fit for your business, then you would be doing both the prospect and your business a disservice by taking them on as a client. So, how do you ensure that your clients and centers of influence are connecting you with the right people? In today’s article, I give you a quick & effective power script that will help you clarify who you serve best, and start getting more introductions to “perfect-fit” clients.

I just read a powerful book that you need to know about, because it has changed how I view my own business. Here are the two biggest lessons I learned:

#1. You need to be the GUIDE in your clients’ stories, not the HERO, and;
#2. If you don’t understand both your prospects’ internal and external problems, they won’t want to work with you.

To find out what the heck I’m talking about and the name of this game-changing book, keep reading (+BONUS VIDEO)