Author: Bill Cates

In a previous blog titled Introductions 2.0, I discussed how an introduction will become more effective when the referral source tells the prospect why they are introducing you. I highly recommend you read that short…

One of my very first mentors in sales, Mark Wilensky, used to teach a concept he called “Total Wimp or Too Far?” On the far-left side of a horizontal line he’d write the letters TW….

My job is to make your job easier and more efficient. Especially when it comes to client acquisition. So, I’m always looking out for ideas to share. Some of these ideas are big strategies or…

Shall I start with stating the obvious? Because your prospects are busy and inundated with marketing-message overload, they have set up barriers to reaching them. Gaining their attention has never been harder. So then, the…

I have discovered three words that have made a huge difference for me in ALL aspects of my life. These three words can help you with any objection, from anyone, about anything. With one caveat,…

Famous football coach Vince Lombardi once said, “Fatigue Makes Cowards of Us All.”  Man is THAT the truth.  I would add… that when you’re tired, you’re more susceptible to negative thinking. There was a time…

To deliver a relevant message that will grab your prospect’s attention, you first need to know a few things about them. The more context you have, the more relevant your message will be. And if…

On September 3 (2020), we conducted a survey of our subscribers, asking them to share their perspective about printed business cards. Were they dead?  Dying? Still a viable tool? As you might guess, the results…

Are you getting referrals or introductions without asking for them?  You should be, you know. Your ability to generate unsolicited referrals is a barometer of your referability. While there are a number of factors that…

Have you ever sent a center of influence a few referrals – maybe many referrals – but they aren’t reciprocating? What’s going on here? My first question to you is, “Are you sure you are…