Category: Get More Clients

My job is to make your job easier and more efficient. Especially when it comes to client acquisition. So, I’m always looking out for ideas to share. Some of these ideas are big strategies or…

Shall I start with stating the obvious? Because your prospects are busy and inundated with marketing-message overload, they have set up barriers to reaching them. Gaining their attention has never been harder. So then, the…

One of the biggest obstacles to turning a prospect into a client is inertia – the inertia of the prospect. Sometimes, making a change can be hard for them. They may keep their head in…

Have you been told that you need a way to differentiate yourself from your competitors … and without a strong differentiator, you won’t stand out? Have you been told that this lack of differentiation will…

The term “Survival of the Fittest” was coined by Herbert Spencer in 1864. The biggest misconception that people hold around this concept is that “fittest” means strongest or fastest… that one species survives because it…

During this pandemic, quite a few advisors are expressing frustration that it is taking longer to convert prospects into clients. How about you? Taking longer? About the same? I decided to do an unscientific study…

What’s better than a happy and loyal client? A happy and loyal client who has become an ADVOCATE for your business. First, advocates recommend you. They vouch for you. Second, they pay attention to the…

In 1956, Earl Nightingale released the very first motivational record entitled, “The Strangest Secret.” This record sold over one million copies.  And “the secret?”   What you think about you become. In 1972, a wise man…

In a previous blog post, I covered three effective ways to get introduced through an email. It came with a short video you might find helpful. Feel free to check it out HERE:  https://referralcoach.com/introductions-in-a-virtual-world/ As…

Famous football coach Vince Lombardi once said, “Fatigue Makes Cowards of Us All.”  Man is THAT the truth.  I would add… that when you’re tired, you’re more susceptible to negative thinking. There was a time…