Month: August 2015

We’ve covered some of the benefits of Reputation Marketing and 3 attributes of a profitable target market. Now let’s focus on 3 Strategies to help you maximize your results (meaning creating a reputation that leads to new clients).

1. Position yourself as a Specialist – When you talk about your value proposition in a way that demonstrates that you’re a specialist in your target market you are more likely to catch someone’s attention. Which opening statement do you think is more likely to create interest and curiosity about your value?

One way to build a solid and profitable business is by finding one or more target markets and applying the principles of Reputation Marketing. Last week we covered 7 reasons why I believe you should consider this powerful strategy. This week, I’m going to give you 3 attributes of a profitable target market.

1. Financial Capacity – Regardless of the nature of your business, if your targets don’t have the financial capacity to take full advantage of your value (operative word being full) then it’s the wrong niche for you.

You probably already have a sense of how narrowing your marketing focus helps you produce better results. But perhaps you’ve never fully bought into the idea. Many people operate under the mistaken belief that, “If I just focus on this target market, I’ll miss all this other opportunity.”

Well, the truth is you might forego some opportunity, but your success in your niche will be so great that you’ll never miss it. Here are 7 reasons why you want to consider targeting a narrower market: