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Tag: introductions

Your Perfect Formula for FAST Referrals Without Asking
August 12, 2020Posted by Bill Cates

Are you getting referrals or introductions without asking for them?  You should be, you know. Your ability to generate unsolicited referrals is a barometer of your referability. While there are a number of factors that contribute to your referability, here five steps that are totally within your control. 5-Steps to Referrals Without Asking STEP 1…


10 Keys to Referrals & Introductions without Asking
July 13, 2020Posted by Bill Cates

Getting referrals and introductions without asking for them is probably the most fun way to grow your business – especially if you’re getting introduced to the right types of people. In this blog, I’ll provide you with the 10 keys to getting unsolicited referrals. Some of these keys can be broken down into 3 main…


How to Prevent & Fix Stalled Introductions
May 13, 2020Posted by Bill Cates

Has this ever happened to you? A client said they are willing to introduce you to a friend, a family member, a colleague. They said they were going to reach out to that person, yet it hasn’t happened or you’re not sure if it’s happened. How do you go back to them to make sure…


How to Get Introduced in a Virtual World
April 29, 2020Posted by Bill Cates

Referrals are worthless unless what? Unless you get introduced.   Last week I talked about how to ask for referrals in a virtual environment.   In this blog, I want to talk about getting connected – getting introduced.   What’s the best way to get connected while working virtually? Through email. I have three different…


How to Ask for Referrals in a Virtual World
April 23, 2020Posted by Bill Cates

In a world where you are used to meeting with your clients face to face, can you ask for referrals or introductions working virtually over the phone or using Zoom or GoToMeeting? The shorter answer is yes, you can. Now, there are some differences between the telephone and GoToMeeting or Zoom where there’s a video…


27-Second POWER SCRIPT for identifying “perfect-fit” clients
March 13, 2018Posted by Bill Cates

We can all agree that if a prospect is not a proper fit for your business, then you would be doing both the prospect and your business a disservice by taking them on as a client. So, how do you ensure that your clients and centers of influence are connecting you with the right people? In today’s article, I give you a quick & effective power script that will help you clarify who you serve best, and start getting more introductions to “perfect-fit” clients.


How to Leverage the Persuasive Power of Social Proof
November 2, 2017Posted by Bill Cates

When your prospects are facing the decision to work with you (or not work with you), seeing that others have made that same decision can be very helpful. Sometimes that evidence that comes in the form of social proof, is all they need to decide to move forward to work with you.

If you have prospects, or clients, or centers of influence with a neutral view toward you (if that’s even possible), then the right social proof or piece of evidence can move them into a positive view of you. If they already view you in a positive light, then social proof will strengthen their positive perceptions.


3 Reasons to Commit to Niche Marketing
July 25, 2017Posted by Bill Cates

Niche Marketing… Target Marketing… Vertical Marketing…

These are not a new concepts to you. BUT, are you truly leveraging the substantial power of niche marketing to find more clients to serve, more revenue to generate… and more dollars in your bank account?

While there are many benefits that you can experience by narrowing your marketing focus, most of them fit under the umbrella of these 3 big benefits…


2 Critical Questions to Maximize Introductions from Referral Partners
April 20, 2017Posted by Bill Cates

If I ran into a good prospect for you and your business, how would I know it and how would you like me to introduce them to you?

That phrase summarizes the topic for this week’s blog post. Last week I provided a checklist of things you can do to create more productive referral relationships.

Let’s drill down a little deeper, shall we?

We don’t want Word of Mouth! We don’t want weak Referrals! We DO want Connections or Introductions! We want prospective clients waiting and wanting to hear from us. We want prospects who are a perfect fit for our business, ready to do business with us.

Wow! Wouldn’t that be nice? So how do we do that?


A Simple Digital Strategy That Promotes Introductions in 3 Easy Steps
September 15, 2016Posted by Bill Cates

The easier you can make it for people to introduce others to you, the more likely they’ll do it. Here is an easy 3-step digital strategy that you can set up to help make it very easy for your clients, centers of influence, and other advocates to provide you with quality introductions.