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Author: Bill Cates

How to Get Your Appointments to Stick
February 19, 2020Posted by Bill Cates

Don’t you hate it when you finally get a prospect to set an appointment and they cancel or even worse, they are a “no show?” And do you ever find yourself reluctant to confirm the appointment for fear that it will give your prospects an opportunity to cancel? This topic came up during a recent…


How to Get “Referred Up” (to More Ideal Clients)
February 11, 2020Posted by Bill Cates

By default, clients tend to refer laterally (and down) on the economic ladder … but not up. So, how do we change this tendency? Educate Your Clients The first thing you want to do is to educate all of your “A” and “B+” clients as to the people you serve the best – people much…


RULE #7: Market to people.
February 6, 2020Posted by Bill Cates

In my book Radical Relevance, I lay out The 17 Rules of Radical Relevance. I will be recording short videos for each one of these rules. They will be quick and easy for you to consume, and extremely valuable to your business (I promise). To check out all 17 Rules of Radical Relevance, click here. …


RULE #6: Differentiation for Differentiation’s Sake is Worthless.
January 23, 2020Posted by Bill Cates

In my book Radical Relevance, I lay out The 17 Rules of Radical Relevance. I will be recording short videos for each one of these rules. They will be quick and easy for you to consume, and extremely valuable to your business (I promise). To check out all 17 Rules of Radical Relevance, click here. …


RULE #5: Only Differences that Matter, Matter.
January 14, 2020Posted by Bill Cates

In my book Radical Relevance, I lay out The 17 Rules of Radical Relevance. I will be recording short videos for each one of these rules. They will be quick and easy for you to consume, and extremely valuable to your business (I promise). To check out all 17 Rules of Radical Relevance, click here. …