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Author: Bill Cates

10 Keys to Referrals & Introductions without Asking
July 13, 2020Posted by Bill Cates

Getting referrals and introductions without asking for them is probably the most fun way to grow your business – especially if you’re getting introduced to the right types of people. In this blog, I’ll provide you with the 10 keys to getting unsolicited referrals. Some of these keys can be broken down into 3 main…

5 Ways to Discover Your Meaningful Differentiation
July 8, 2020Posted by Bill Cates

EXCERPTED FROM BILL’S NEWEST BOOK: Radical Relevance If a high-level prospect or potential center of influence asked you, “What makes you different?”. Would you have an immediate, succinct, and confident answer? Do you struggle or are you clear and confident? And does what makes you different matter? Is it a differentiation that brings a real…

11 Benefits of Becoming Radically Relevant
July 2, 2020Posted by Bill Cates

EXCERPTED FROM BILL’S NEWEST BOOK: Radical Relevance Becoming and remaining relevant to your prospects and clients—and communicating your relevance in a clear way—is foundational to your business success. Here are a few of the many benefits of keeping the concept of relevance top of mind whenever you think about communicating your value. A more relevant…

2 Unconscious Referral-Killing Messages
June 24, 2020Posted by Bill Cates

You may be killing your opportunities for more and better referrals without even realizing. Almost everyday I see messages advisors send to their clients and other referral sources that work against their ability to generate more referrals and introductions. Oftentimes, these messages are subtle and the advisor doesn’t even realize the potential negative impact. For…

Stop Taking On Wrong-Fit Clients
June 11, 2020Posted by Bill Cates

  If someone isn’t right for your business, you’re probably not the right advisor for them. Agree?   It’s important that we create win-win situations.   What I’m about to share with you might take a little bit of courage, certainly a little bit of discipline, and a mindset of abundance.   The prime directive…