Author: Bill Cates

How Nancy Grew Her Business by 900% in 7 Years
October 10, 2019Posted by Bill Cates

(Excerpted from Radical Relevance) How would you like to achieve 900 percent growth in seven years? In my newest book, Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients (Fall, 2019), I share a story of how one of my clients has done exactly that. To help inspire and…


Stop the MADNESS! Are You Making These 5 Referral Marketing Mistakes?
March 18, 2019Posted by Bill Cates

Are you ready to tip-off a little Referral Marketing fun that coincides with college basketball’s March Madness?

Here are the ideas. Keep reading to get the details.

Foul #1 – Missing the super high-percentage shots

Foul #2 – Not following through

Foul #3 – Not having a strategy for breaking down the defense

Foul #4 – Not making enough assists

Foul #5 – Not valuing your cheerleaders enough


The 60-Day Value Discussion Challenge
February 20, 2019Posted by Bill Cates

Of all the strategies and tactics I’ve been teaching for 25 years – the most effective (therefore, most important) is what I call the Value Discussion.

In fact, I have a challenge for you that … should you choose to accept … I can almost guarantee will lead to you getting more unsolicited referrals and strengthening your client relationships. Are you ready?


4 Ways You Should be Showing Your Clients the Love (All Year Long)
February 13, 2019Posted by Bill Cates

People are always asking me for specific, tangible ideas for increasing client engagement. So, since I always love an opportunity to share REAL things that REAL people are doing to produce REAL results, here are 4 things that Scott (a financial advisor in San Diego whom I’ve dubbed the “King of Wow”) has done to show his clients how much he cares… and turn them into advocates for his firm along the way.


The Perfect Formula for Prospect Emails
February 7, 2019Posted by Bill Cates

If “location, location, location!” are the prime rules of real estate, then “personalization, personalization, personalization!” are the prime rules of email. In this article, I share my formula for drafting the perfect email message to prospects, including the 5 parts that I believe every message must have in order to be effective.