Month: February 2017

At my live presentations, every time I make a blanket statement about the right or wrong way to do something, someone comes up after my talk and say, “You said not to ______. I’ve been doing that for 15 years and it still works.”

My response is simple, “Then keep doing it. If it’s legal, ethical, moral, and everyone wins, then keep on keeping on.” I mean, who am I to stop someone who is getting the results they want.

With that said, I feel pretty strongly about these to mistakes that I see people make all the time.

You’ll have to click over to the blog to get the skinny, but here’s the gist:

Mistake #1 – Making Referrals All about You

Mistake #2 – Being Way Too General with Your Request

(+ Bonus Video Included)

You’ve heard of Zombie Apocalypse? How about Prospect Apocalypse? This is when you have an interested prospect that becomes increasingly unresponsive. You’re not sure what to do next and eventually you feel like you’re trying to resurrect the dead.

You’ve heard the expression, “Timing is everything!” Sometimes that’s true. And without some basic processes and tools in place, your process will slowly lose momentum and way too many great prospects to fall slip through your fingers. [Or ‘fall through the cracks’ or some other zombie reference without over doing it.]

So assuming your incredibly relevant and compelling value proposition didn’t create an instant desire to work with you, this article contains a list of 10 powerful ideas you can employ to increase your chances of being in the right place at the right time and turning an interested prospect into a new client.

POP QUIZ! Fill in the blanks right now!

The Sun, the Moon and the _______.

The 3 little _______. Goldilocks and the 3 ______.

Everywhere you look throughout history there’s been power in 3’s; in the triad.

I ran into a financial professional the other day who told me that he has fun with his request for referrals by invoking the power of three.

Personally, I think what he does is one of those both simple and brilliant.

Keep reading to get the sample script and insight into this powerful dynamic…

(+ Bonus Video Included)

If you are not getting an acceptable level of people opening or responding to your emails, then your messaging isn’t relevant enough, compelling enough, or both.

What does it take to get someone to open an email and then take further action?

In this Blog Post I’ll expand on these 4 critical strategies to get your prospects and clients to open your emails and take the action you want them to take:

1. You’re making a series of small sales.
2. Every component part of your email must be micro relevant.
3. To create action, you must be compelling.
4. Tell them what you want them to do.