Month: December 2016

Marketing experts are always talking about how we must have a Unique Value Proposition, or Unique Selling Proposition, look different in the marketplace, or accentuate what makes us distinct.

Indeed… sometimes we need to define and accentuate our differentiation to catch the attention of our prospects and others who are important to our business.

But differentiation, distinction or uniqueness isn’t the end game.

The end game is moving someone to take action… to respond to our email or voice mail… to grant us an appointment (phone or in person)… to do business with us… and to follow our recommendations.

Every part of your value proposition should be built for two purposes – that continually work together…

Have you ever done some that generated multiple benefits at once? Maybe not just for yourself but other people as well?

Here’s how one small business owner created a positive situation out of a negative review on social media, all while helping his business and his community at the same time.

I’ve read a few articles recently about the Do’s and Don’ts of how to write an email to get your message well received. To save you time, I’ve distilled most of these into 2 main “Rules.”

Okay… I can hear you now, “Who do you think you are telling me what rules to break or follow? I’ve done quite well for myself breaking the rules!“

I get it. I break the rules myself sometimes. With that said…

WARNING: Breaking these two rules could be harmful to the health of your relationships with prospects, clients, colleagues, and friends.

I just discovered the easiest, most comfortable, and most effective way to ask for referrals. Fasten your seatbelt… this could be a game changer for you! You’ve heard me talk about sharing your Why with…