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Category: Get More Clients

How many times have you heard that using short stories in the client acquisition process is an effective strategy?  Probably a lot.  So, are you using stories? Have you developed a small inventory that you…

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If “location, location, location!” are the prime rules of real estate, then “personalization, personalization, personalization!” are the prime rules of email. In this article, I share my formula for drafting the perfect email message to prospects, including the 5 parts that I believe every message must have in order to be effective.

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You might be wondering what Jazz has to do with your business. I used to be a professional musician, a drummer to be exact. As a drummer, my “feel” was for rock and roll. With…

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While very few people agree on exactly what makes up a great case study, most will agree that they’re a great form of social proof that can help grab the attention of a new client….

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No one likes to have their ideas, recommendations, or proposals rejected. We work in an industry where rejection goes with the territory. From where I sit, it appears to be human nature to have an…

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REMINDER:  When people learn about you, they will look for you on the internet. Odds are the first thing they look at is your LinkedIn profile. While your profile may not convert them into a…

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Have you ever experienced something like this? You attend a social event with your spouse or partner. Upon your return your partner is mad at you because you didn’t spend enough time with him/her– or…

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If you want your prospects to actually read your emails, there are two main tasks at hand. First – Write a relevant and interesting email that will get their attention. Awhile back, I wrote a blog post…

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When you hop on a call (phone or Zoom) with a new prospect, do you wing it each time? Or do you have a specific process that you prefer to follow? If you’re like me,…

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Would you like to create a reputation for yourself that attracts more Right-Fit Clients™?  Would you like to move further away from push prospecting and toward attraction marketing? The first thing you want to do…

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