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Category: Be More Referable

People are always asking me for specific, tangible ideas for increasing client engagement. So, since I always love an opportunity to share REAL things that REAL people are doing to produce REAL results, here are 4 things that Scott (a financial advisor in San Diego whom I’ve dubbed the “King of Wow”) has done to show his clients how much he cares… and turn them into advocates for his firm along the way.

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Did you hear that Twitter is purging millions of accounts every day? In Twitter’s case, it’s because they had millions of “fake” accounts. However, this concept got me thinking about the concept of purging in general, and how many of us (myself included) are guilty of holding onto clients long past when we should. So, how do you know when it’s time to fire a client?

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What does the epic fail of the emergency alert system in Hawaii have to do with your business? More than you might think.

Here are 5 key takeaways about crisis management and damage control that we should all keep in mind when disaster strikes our office – even if that “disaster” is as simple as a disgruntled client.

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Tis’ the season of giving! Although it’s important to show your appreciation year-round, sending reasonably-priced gifts during the holidays can go a long way in keeping you engaged with your clients and centers of influence, while continuing to…

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I recently read this excellent article written by Julie Littlechild, founder of AbsoluteEngagement.com. Julie’s perspective and rich list of action items will help you make an immediate on your business. It’s an absolute must-read for advisors and financial professionals, so check it out…

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Have you ever thought about how your assistant or staff member(s) can help you generate more referrals and personal introductions?

A new feature of Exponential Growth 2017 is that we are invited participants to bring an assistant or staff member with them to the boot camp.

While a member of your staff may never ask for referrals from your clients, there are a number of things they can do to have a significant impact…

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Your client relationships can be broken down into three stages.

Stage II of your client relationships is the “New Client Experience” or “Onboarding Process.”

You can deliver a Welcome Package and/or drip a few items over the first week or two. Either will help you create a “Wow” experience that helps you engage with your new clients on both a “personal level” and “value added level.”

Here are 7 ways I’ve seen a number of businesses use to create great first impressions and even generate referrals without asking for them.

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Sending reasonable priced gifts to your clients – at least your ‘A’ clients – and your referral sources creates great “engagement.” And it’s “engaged” clients who give referrals.

So what’s your plan for this year?

One of the best gifts I ever sent to our clients is when my daughter was selling Girl Scout cookies. I sent out 144 boxes of Thin Mints. My clients loved it and my daughter led her troop in cookie sales that year.

By the way – if it has your logo on it – it’s probably not a gift… its promotion! There are exceptions to that rule, however.

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Last week I talked about the 3 Ways the Word “Promise” Can Grow Your Business. This week, I want to illustrate how a simple promise we make to ourselves can have a profound impact on our life and our business. For this, we have to go back to January 12, 1966.

As a dedicated reader of the Batman comic book series (DC Comics), Michael was sitting in front of his television set – eagerly anticipating the first episode of ABC TV’s Batman series. But when the show began, Michael was stunned at what he saw.

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Referral Coach