Becoming and remaining relevant to your prospects and clients—and communicating your relevance in a clear way—is foundational to your business success.
Here are a few of the many benefits of keeping the concept of relevance top of mind whenever you think about communicating your value.
A more relevant message will…
Help you move from push prospecting to attraction marketing.
Grab your prospects’ attention and stimulate their interest.
Build trust more quickly.
Present more actionable solutions to your prospects and clients.
Increase decision-making speed.
Be more likely to turn into action.
Yield processes, products, and services that bring more value.
Focus your marketing time and dollars more efficiently.
Make your marketing more effective so it yields better results.
Create more effective prospecting efforts that yield better results.
Give you confidence because you know your efforts are appropriate and on target.
3 Radically Relevant Action Steps
Make sure all (or most) of your messaging begins with something that is familiar to the recipient before introducing a new concept.
Assess if you might be relying too much on technology (email, website, social media, etc.) to make solid connections with your prospects. See how you can insert the human connection into your marketing plan.
When you write marketing messages, do your best to strike an emotional response with prospects and clients.