The foundation of your business success consists of how you perceive, believe, communicate, and deliver your value. You and your team are communicating your value constantly – both consciously and unconsciously – every single day.
What you think and believe about the value that you bring to your clients shows up in a myriad of places, including:
… and the list goes on.
If you want to attract and win more right-fit clients, you must ensure that the information you are conveying to the world about your value is, in fact, what you intend to communicate. The following 9 questions are designed to help you both assess your value, and create an action checklist to focus your messaging.
EXTRA CREDIT: What are your top 3 points of distinction? (HINT: These don’t have to be totally unique, but if most businesses can say it, it’s not distinct.)