Are you tired of pursuing prospects? Did you know that it’s possible for you to create a process where ideal prospects are coming to you?  Many successful advisors are doing this!

The evidence is clear. Financial professionals who focus on a target market achieve faster, more significant growth.

.Are there exceptions? Of course. But in today’s market – full of mind-numbing noise, conflicting perspectives, pressure on fees, etc. – becoming the GO-TO EXPERT in a CLEARLY DEFINED NICHE will reduce friction in the client attraction process.

Targeting the Right Market or Affinity Group Will Help You:

• Communicate a more relevant and compelling marketing message to capture attention and create action.
• Easily establish your differentiation in a way that’s a clear benefit to your clients.
• Become super referable faster – to get referrals to just the right prospects without even asking.
• Build a reputation that attracts more Right-Fit Clients™ that are highly profitable and a joy to serve.
• Humanize your business development using Relationship Marketing strategies and methods.

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