Three Things I Learned Recently About Giving Referrals to Trusted Partners
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How you give referrals to trusted partners, clients, and others is important. Do it right and it triggers the law of reciprocity.
Writes Fred Diamond, co-founder of the Institute for Excellence in Sales…
Helping trusted associates get new business feels great. When I heard from the first two of my business associates, I was pleased. It felt nice to help out friends I respect.
But when the third one called, I thought, okay, something interesting is happening here. I did some investigating and learned why the referrals were so successful. I always thought I was a good referral agent but now I could finally see some tangible results.
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