Don’t Keep Me a Secret

Tap into the Business Building Power of Word of Mouth, Referrals, and Introductions

If you are looking to grow your business by bringing in more high-level clients, then you understand the importance of referrals and personal introductions. Do you have a systematic approach to this critical part of your business? Are you highly referable? Are you appropriately proactive? Are you limiting your growth by merely dabbling in referrals or are you truly committed to meeting people the way they would prefer to meet you – through a recommendation from someone they already trust?


Drawing from Bill Cates’ acclaimed Referral Advantage Marketing System™
you will discover how to:

  • Create almost frictionless growth with the Perpetual Revenue System™.
  • Be appropriately proactive for referrals and introductions without pushing or begging.
  • Turn referrals into high-level introductions and appointments that stick.
  • Process the referrals you get in a way that generates even more referrals.
  • Create productive referral relationships with CPAs and other Center of Influence.
  • Maximize event marketing for client loyalty and introductions.
  • Distinguish yourself in a look-a-like world by discovering and communicating your Authentic Value Proposition™.
  • Convert more prospects into clients with state-of-the-art influence strategies.
  • Enhance client engagement to get referrals without asking.

“Don’t Keep Me a Secret” is a fun phrase

that I’ve been teaching for over 19 years – that often create referrals and introductions without even asking for them. Most people are limiting their growth because they don’t have the right mindset and a specific, repeatable process to get their clients/customers to become advocates for them.

appropriate for

Appropriate For

Sales Professionals | Small Business Owners | Sales Managers/Leaders

suggested time frame

Suggested Time Frame

Usually 45-60 minutes. Can be coupled with a breakout session to go deeper into strategies presented.

suggested reinforcement program

Suggested Reinforcement Program

Rapid Fire Referrals | Referral Coach Academy | Top-Producer Coaching

“The way of the world is meeting people through other people.
The referral and the introduction are the warm way we get into their life.”

“We brought Bill back this year because we’ve integrated his process into our company and are having great results. Today was a fabulous presentation! Many of my reps have said ‘this is the best year ever.”

bill-cates-testimonial-jerry-bakerJerry Baker
National Sales Manager

“For an early morning meeting, Bill Cates really woke me up. His ideas are clear and concise. Different than anything I’ve seen before. I can’t wait to get back to my office to start using his ideas.”

bill-cates-testimonial-matt-mcgrathMatt McGrath
Sales Rep

Start a conversation with Bill Cates to see if this is the right program for your group.
Contact Bill Cates Directly