"Earn What You Believe" Keynote | Bill Cates

You Earn What You Believe
The Hidden Driver of Sales, Confidence, and Sustainable Growth

An Energetic, Transformative, Results-Producing Keynote Presentation by Bill Cates, CSP, CPAE

You can give professionals the best tools, strategies, and sales training in the world—and still watch performance plateau. Why?

Because hidden assumptions about money, value, and self-worth quietly cap performance – causing professionals to play small even while working hard.

Blending applied neuroscience, real-world sales experience, and powerful storytelling, Bill helps audiences identify and dismantle the invisible beliefs that sabotage productivity and motivation.

Your Audience Will Discover:

Why income and success tend to stabilize at the level people believe they deserve
How unconscious self-talk quietly drives pricing, confidence, and follow-through
The E.A.R.N. Loop – a simple, memorable framework for explaining why tactics fail when beliefs lag
How to recognize belief patterns in clients that cause indecision and inertia
Practical language shifts that immediately increase confidence and clarity
How to move clients forward without pressure or awkwardness

Why This Matters Now

In today’s environment of heightened market noise and lower trust – professionals need more than tactics. They need core principles, clarity, confidence, and conviction.

When people believe differently, they perform differently. When beliefs shift, results follow.

You Earn What You Believe, doesn’t replace sales training. It unlocks it.

“Bill gave us the perfect blend of content, humor and motivation. I watched our members go from taking notes, to nodding, to laughing.“

Bonnie Godsman, President at Finseca / CEO GAMA Global

Ignite your conference with an energizing opener—or wake up the room after lunch—with a keynote that blends humor, neuroscience, and real-world insights into how money beliefs shape behavior.

Why This Matters Now

In today’s environment of heightened market noise and lower trust – professionals need more than tactics. They need core principles, clarity, confidence, and conviction.

When people believe differently, they perform differently. When beliefs shift, results follow.

You Earn What You Believe, doesn’t replace sales training.

It unlocks it.

Open Quote In my 30 years in banking, I’ve experienced a lot of speakers – some good and some forgettable. Bill Cates? Unforgettable. He brings great energy, insight, ideas that get you thinking, and strategies you can use the next day. Closed Quote
Ryan Wedel, Chief Strategy Officer (Lawrence, KS)

Next Step

If this keynote feels like it might be a fit for your event, simply complete the following form to get a conversation started with Bill to explore how to he might tailor a program perfectly for your audience.

About Bill Cates, CSP, CPAE

Bill Cates is a successful entrepreneur and renowned authority in relationship marketing for financial professionals. With a track record of building and selling two thriving businesses, he brings a wealth of real-world experience to his work.

Bill’s TEDx Talk about money has received well over 100,000 views.

As the author of eight impactful books, including Get More Referrals Now, Beyond Referrals, Don’t Keep Me a Secret, Radical Relevance, The Language of Referrals, and The Hidden Heist. Bill is a trusted voice in the industry. He also hosts the highly rated Top Advisor Podcast, recognized among the top 5% of podcasts globally.

Inducted into The Professional Speakers Hall of Fame in 2010, Bill’s sessions are a blend of high energy, actionable insights, real-life success stories, and a touch of humor.

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