"Earn What You Believe" Keynote

You Earn What You Believe
Change Your Inner Conversation – Unlock Sustainable Results

An Energetic, Transformative, Results-Producing Keynote Presentation by Bill Cates, CSP, CPAE

You can give professionals the best tools, strategies, and sales training in the world – and still watch performance plateau. Why?

Because hidden assumptions about money, value, and self-worth quietly cap performance – causing professionals to play small even while working hard.

Blending applied neuroscience, real-world sales experience, and powerful storytelling, Bill helps audiences identify and dismantle the invisible beliefs that sabotage productivity and motivation.

You Earn What You Believe doesn’t replace sales training. It unlocks it.

“Bill gave us the perfect blend of content, humor and motivation. I watched our members go from taking notes, to nodding, to laughing.“

Bonnie Godsman, President at Finseca / CEO GAMA Global

Why do some professionals achieve lasting growth while others stall, despite talent and effort? The answer often lies in the inner conversation subconsciously guiding their choices and influencing their performance, confidence, and long-term growth. Earn What You Believe helps audiences recognize and reshape that dialogue – turning insight into sustainable results.

Your Audience Will Discover:

Why income and success tend to stabilize at the level people believe they deserve
How unconscious self-talk quietly drives pricing, confidence, and follow-through
The E.A.R.N. Loop – a simple, memorable framework for explaining why tactics fail when beliefs lag
How to recognize belief patterns in clients that cause indecision and inertia
Practical language shifts that immediately increase confidence and clarity
How to move clients forward without pressure or awkwardness

Why This Matters Now

In today’s environment of heightened market noise and lower trust – professionals need more than tactics.

They need core principles, clarity, confidence & conviction.

When people believe differently, they perform differently.

When beliefs shift, results follow.

“We invited Bill Cates to speak at our annual conference 2 years in a row. Everyone loves his message for two reasons: 1) He delivers great ideas that can be used right away, and 2) He lights up the room with great energy and fun. His new “Earn What You Believe” content really hit home for our people.”

Andy Cowan, CLU
Senior Director of Sales at First Financial Security

Watch Bill in Action

For over 3 decades, through his speeches and coaching, Bill has had the pleasure of working with thousands of the most brilliant financial professionals in the world. In that time, he’s discovered that there is one universal obstacle to financial success: most people’s money stories are broken. They’re built on limiting beliefs, mistaken assumptions, and a lack of knowledge of how money really works.

To get a feel for Bill’s speaking style, check out this excerpt from his recent TedX, or click here to watch the full presentation.

Open Quote We’ve brought Bill in to speak to our advisors multiple times. Our advisors appreciate his energetic, yet down-to-earth style. His content is always relevant, clear, and easy to apply. We’re seeing advisors start to implement his ideas with clients and COIs. I highly recommend Bill as a speaker and coach. Closed Quote
Lou Calabrese | Chief Marketing Officer, Robertson Stephens

Next Step

If this keynote feels like it might be a fit for your event, simply complete the following form to get a conversation started with Bill to explore how to he might tailor a program perfectly for your audience.

“I hired Bill Cates to speak to my client’s 150 financial professionals last year, and they loved him. We gave everyone his book, “The Language of Referrals.” My client asked me to bring Bill back – this time for 350 people. His follow-up program blended “Radical Relevance” and “You Earn What You Believe.” Bill is engaging, funny, and practical – a real hit with this group.“

Kelley Kelly
National Vice President Relationship Management at Symetra

About Bill Cates, CSP, CPAE

Bill Cates is a successful entrepreneur and renowned authority in relationship marketing for financial professionals. With a track record of building and selling two thriving businesses, he brings a wealth of real-world experience to his work.

Bill’s TEDx Talk about money has received well over 100,000 views.

As the author of eight impactful books, including Get More Referrals Now, Beyond Referrals, Don’t Keep Me a Secret, Radical Relevance, The Language of Referrals, and The Hidden Heist. Bill is a trusted voice in the industry. He also hosts the highly rated Top Advisor Podcast, recognized among the top 5% of podcasts globally.

Inducted into The Professional Speakers Hall of Fame in 2010, Bill’s sessions are a blend of high energy, actionable insights, real-life success stories, and a touch of humor.

Home

Individuals

Corporations

Speaking Presentations

Resources