What if the biggest thief in your life… was YOU?
The Hidden Heist is a light-hearted yet powerful parable, where a botched bank robbery becomes an unlikely masterclass in money.
When three bumbling criminals take hostages in a small-town Texas bank, one man – Alden Beckett – turns the tables…
This is not a dry financial guide. It’s a wake-up call, in story form – smart, relatable, and refreshingly human.
Includes free access to The Vault – a digital treasure chest of tools, resources, and guides to accelerate your journey toward financial freedom.
If you’re ready to laugh, reflect, and finally get how money really works, this book is for you.
“Think: Netflix Thriller meets The Only Money Guide You’ll Ever Need. I couldn’t put it down. Imagine that; a thoroughly gripping and enjoyable read while learning some game-changing, principle-based wealth-building wisdom. Gift this book to your children and grandchildren and be sure and pick up a copy for yourself. WOW!“
Bob Burg, Co-author of The Go Giver and author of Endless Referrals
Plus… FREE BONUS!
Unlock THE VAULT
And Your Financial Independence
Get FREE access to an online treasure trove of exclusive e-Guides, insights and other assets to help you enrich your money mindset, grow lasting personal wealth, avoid financial regrets, and move toward financial freedom.
Inside The Vault, you will discover powerful resources like:
- 9 Strategies to Grow and Protect Your Financial Future
- How Ordinary People Become Millionaires
- 12 Important Things You Can Do With Money
- Can Money Buy Happiness? Think Twice
- The Ever-Flowing River of Money
- Creating Generational Wealth
*** Instructions for registering for The Vault can be found in the front of the book. For pre-orders, send a copy of your receipt to Support@referralcoach.com to receive immediate access.
PRE-ORDER YOUR COPY TODAY!
“The Hidden Heist is a brilliant and entertaining roadmap to financial clarity. Through compelling storytelling, Cates and West reveal the mindset shifts and practical steps that can help anyone reclaim control of their financial future. As a CFP® professional, I see daily how powerful a shift in beliefs can be—and this book delivers that message in a way that truly resonates. A must-read for anyone ready to stop robbing themselves and start building real wealth.”
Misty Lynch, CFP®
CEO of Sound View Financial Advisors & Host of Demystifying Money Podcast
Praise for The Hidden Heist
“Cates and West have cracked the code on making financial wisdom stick, blending timeless lessons with the power of story. The Hidden Heist invites readers to confront and rewrite their money scripts in a way that’s fresh, relatable, and actionable. A must-read!”
Yohance Harrison, BFA™, CRPC®
Founder & CEO, Money Script Wealth Management
“The Hidden Heist is a brilliantly told story with a powerful message; your money mindset can either rob you or enrich you. Cates and West have crafted a parable that’s as entertaining as it is transformative.”
Ellen Rogin, CPA, CFP®
New York Times Best-Selling Author of Picture Your Prosperity and Messages from Money
“Cates and West weave humor and suspense to get us to pay attention to the topic we avoid – our finances. Through a story, we listen without our money biases and learn easy steps to launch a less stressful and successful money life.”
Spencer Sherman, CFP®, MBA
Founder & Advisor, Abacus Wealth and Author of The Cure for Money Madness
“The Hidden Heist is financial storytelling at its finest. Bill Cates and Jeff West don’t just teach you about money – they pull you into a page-turner that shifts how you think about building wealth. This isn’t just a book – it’s a breakthrough.”
Derrick Kinney
Bestselling Author, Good Money Revolution and Founder, AnyoneCan BecomeAMillionaire.com
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ABOUT THE AUTHORS
Bill believes that everyone deserves to make educated financial decisions that are in their best interest. He has turned this belief into his mission—to bring financial education to as many people as he can reach.
For over 30 years, Bill has helped financial professionals and businesses move from incremental growth to exponential growth by: communicating more compelling value, balancing digital and human marketing strategies, multiplying their best clients through referrals, and targeting profitable niche markets.
He is the author of seven books, the founder of The Cates Academy for Relationship Marketing™, and the host of the acclaimed Top Advisor Podcast, ranked in the top 5 percent of podcasts worldwide. Bill was inducted into the Professional Speakers Hall of Fame in 2010.
Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal. He has lived on a houseboat in Kashmir India, reached the summit of Mt. Kilimanjaro, camped in the Arctic Circle, cycled through Vietnam . . . and has toured the country as the drummer in a rock and roll band.
Jeff is an acclaimed author of business parables, including The Unexpected Tour Guide, Said the Lady with the Blue Hair (coauthored with Lisa M. Wilber), and Streetwise to Saleswise (coauthored with Bob Burg). His storytelling approach has made complex sales and leadership principles both accessible and impactful, earning his books six distinguished awards—much to his delight and, perhaps, to the surprise of his former college English professors.
Before becoming an author, Jeff spent over 30 years building a successful career in sales and leadership, spanning industries from musical instruments to employee benefit programs. His leadership guided teams to over $150 million in recurring revenue sales.
A native of Georgia, and now a proud Texan, Jeff once played professionally in a Dixieland band—because, as he likes to say, “Everyone loves the tuba player.”
If The Hidden Heist stole your attention, Jeff C. West’s newsletter will keep you hooked—with behind-the-scenes glimpses into his life as an author and practical advice on sales and leadership that you can actually use—all drawn from his decades of real-world experience.
