Are you frustrated by how hard it is to reach people these days?

“I revised my business development roadmap based off Bill’s tools and guidance, and let me just say… we are off to a roaring start in 2020. Our pipeline is stronger and deeper than it has ever been, and the way I interact with COI’s and prospects is 180º from where I started.”

“What an amazing book! The Toolkit is cutting edge. Our firm has worked with Bill for many years as our Referral Coach, but this just took us to a whole new level of laser focus. The 17 Rules of Radical Relevance will give structure to your business model.”

“Radical Relevance nails it!  Cates provides a fresh look at how to develop and communicate your value.  We’re running Radical Relevance Workshops with our commercial bankers to fully leverage our unique selling proposition and win new business.”

“We know firsthand that the processes Bill Cates puts forth in Radical Relevance work; growing from 100 CEO members to over 1,000 CEO members in only seven years.”

“This is a great formula for success. The more exacting your message, the more you will attract the right people and repel the wrong people.”

“What Cates, a long-time icon in the field of referral-based sales and marketing, has done in this magnificent work is nothing less than provide the ultimate sales success road map. If you’re a leader/manager, be sure each and every member of your team has this book; go through it together chapter by chapter. WOW – fantastic!”

“What makes Radical Relevance a compelling read is that it’s based on strategies and tactics that real businesses are using to grow in just the right direction. My company has been implementing Cates’ concepts for years – to great results. This may be his best work yet.”

“Cates’ strength as a communicator is the ability to deconstruct a topic into logical components, and then create practical steps to effect change. If you want actionable ideas that will produce results, this book is for you.”

“We’ve been working with Bill Cates for years, using his strategies and methods to attract more ideal clients. In Radical Relevance, Cates challenges us to communicate our value in a way that is instantly meaningful to our prospects and clients.”