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“The Radically Relevant Advisor”
Sharpen Your Value Proposition | Cut Through the Noise | Win More Ideal Clients

Complimentary HIGH-CONTENT WEBINAR
From Bill Cates, CSP, CPAE

Thursday, Oct. 24, 2024 @ 12pm Eastern
(11am Central, 10am Mountain, 9am Pacific)
REGISTER SHARE WITH A COLLEAGUE

 

Your prospects and clients are bombarded with messages from all directions.

Your messaging must hit the bullseye in their brain with a message that’s radically relevant to grab their attention and critically compelling to move them to take action.

How you and everyone in your firm perceives, believes in, and communicates your value is fundamental to your success. Radical Relevance is about bringing the Right Value Proposition, to the Right Market, communicated with the Right Message, at the Right Time.

In This High-Content Session, You Will Discover How to:

  • How to message your value proposition to attract just the right clients and repel the rest.
  • How to use the neuroscience of relevance to hit the bullseye in your prospects’ brains.
  • How to communicate what makes you different in a way that matters to your prospects.
  • One huge mistake you might be making when you talk about your value.
  • A process to find the bullseye (Right-Fit Clients™) for your business.
  • A formula for teaching your clients how to talk about you to others to create interest.

NOT a tricky elevator speech!  A genuine way to express your value that will resonate with your prospects, clients, and centers of influence.  The result?  More Right-Fit Clients!

RESERVE YOUR SPOT SHARE WITH A COLLEAGUE

 

 

60 Minutes Maximum (including Q&A)

*** MANAGERS: Gather your reps together for a training session, either in-person or on Zoom.
(Create time after the webinar for your reps to discuss their action steps.)

Finish Strong & Start 2025 Even Stronger!

REGISTRATIONS ARE LIMITED — Reserve Your Seat Today!
RESERVE YOUR SPOT SHARE WITH A COLLEAGUE

ABOUT YOUR HOST

Bill Cates, CSP, CPAE, works with financial advisors to speed up their growth without increasing their marketing budget. Advisors tap into Bill’s proven process to multiply their best clients through introductions from advocates and Centers of Influence, communicate their value proposition more effectively, and create a reputation in a profitable target market. Bill helps advisors move from push prospecting to magnetic marketing – to attract more Right-Fit Clients™.

Bill is the author of 3 bestselling books, Get More Referrals Now, Beyond Referrals, and Radical Relevance. Bill’s newest book, The Language of Referrals gives you the word tracks and scripts to become appropriately proactive for quality introductions. He is the founder of The Cates Academy for Relationship Marketing™, was named the #1 Financial Advisor Influencer by Indigo Marketing, and is the host of the acclaimed Top Advisor Podcast (www.TopAdvisorPodcast.com) – now ranked in the Top 5% of podcasts worldwide.

QUESTIONS? Send an E-mail to Bill (BillCates@referralcoach.com


Referral Coach