Holistic Advisor.  Whole Family Concept.  Financial/Life Coaching. 

Financial advisors at all levels are redefining what it means to truly serve their clients. And to stand out in a way that isn’t just cosmetic, but meaningful.

For many, it’s no longer just about managing investments or insurance for the individual or couple sitting across the desk – it’s about embracing a broader, family-centered approach.

Jeff Panik, principal of Balance Wealth Advisors and a recent guest on the Top Advisor Podcast, has become a strong advocate for this expanded model, sharing his insights and strategies for engaging both current clients and the next generation.

Advisors are increasingly recognizing that clients value when their advisor engages the entire family – especially children and heirs who will inevitably inherit assets.

As Panik points out, teaching financial literacy early helps young adults develop strong habits and savvy perspectives. For the parents, knowing their advisor cares about the financial well-being of the next generation builds deeper loyalty and engagement. Word spreads quickly when families feel genuinely cared for, often resulting in coveted referrals.

Panik highlights another crucial point: studies suggest that only  about 19% of inherited assets remain with the original advisor after a client passes away. Why? Because heirs simply don’t have a personal relationship with the advisor. By establishing meaningful connections with clients’ children or beneficiaries now, advisors can future proof their practice,  positioning themselves as the family’s trusted advisor for generations.