3 Tips for Creating a Compelling LinkedIn Profile
3 Critical Questions & Answers for a Compelling LinkedIn Profile
FIRST – What do I mean by a “Compelling LinkedIn Profile?”
The best LinkedIn profiles move people to take action. They are written in such a way that visitors will take action; accept your invitation, want to connect with you, and meet with you because someone they trust recommended you.
A compelling profile, voice mail message, email message – you name it – moves people to action. Isn’t that what you want? When someone looks at your LinkedIn profile, it needs to answer these 3 critical questions for the visitor:
- What do you do?
- How do your clients benefit?
- How might you be different than the competition?
These are only a few of the questions that your visitors have about you – consciously or unconsciously. If you answer them, they will take the action you desire.*
3 simple LinkedIn profile tips that move people to action:
1. Professional Headline:
Don’t write something boring like “Financial Representative” or “President” or other words that don’t stimulate interest or action. Use this simple formula: I work with ________ who want to _______.
Working with Small Business Owners to Maximize Retirement Income while Minimizing Taxes.
Providing Individuals and Families with a Road Map to Income for Life.
Who/what is your target market? What do they want? Answering those two questions in one simple sentence qualifies the visitor and provides a benefit.
2. Profile Summary, Part I:
Unless you are applying for a new job, do NOT write this like it’s your resume. First, repeat and expand on what you started in your Professional Headline; who you serve and how they benefit. Then, move to this next item…
3. Profile Summary, Part II:
Let your passion for your value come through by telling people why you believe in your value; why you got started in this business, why you’re still in this business, and/or what drives you to excellence. This usually involves telling a very short story.
While I started in this business because I was a finance major in college, in my first month I saw firsthand – through the bad advice my father was receiving – that so many people were getting no advice, bad advice, or incomplete advice. So, I’m on a mission to make sure everyone makes the most educated decisions possible, which are ONLY in their best interest.
For more information on writing a more complete and compelling LinkedIn profile, check out the work of these two remarkable resources:
Crystal Thies: www.linkedinfinancialadvisors.com
Clare Aiken: www.indigomarketingagency.com
*I want to acknowledge Leo Pusateri for the ideas, inspiration, and language he taught me years ago about how to articulate one’s value. If you’re a financial advisor, check out his work: www.PusateriConsulting.com.
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