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The Cates System™ is built on 3 core strategies, which Bill calls the 3 R’s of Relationship Marketing: RELEVANCEREPUTATION and REFERRALS.

By employing any one of these strategies, you’ll begin to reach & resonate with more ideal clients. But, when you truly master the 3 R’s, there’s a synergistic dynamic that removes the friction from the client acquisition process & paves the way for exponential growth. Simply stated, when these strategies work with each other, your ideal clients will want to work with you.
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Referral Coach