Month: July 2018

Voicemail purgatory! This is a real place, you know. This is where weak, unanswered voicemail messages go to die a lingering death. If you ever leave a voicemail for a prospect that goes unanswered, the harsh truth is that it’s probably because your voicemail wasn’t relevant and/or compelling enough to trigger a response.

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Did you hear that Twitter is purging millions of accounts every day? In Twitter’s case, it’s because they had millions of “fake” accounts. However, this concept got me thinking about the concept of purging in general, and how many of us (myself included) are guilty of holding onto clients long past when we should. So, how do you know when it’s time to fire a client?

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