Category: Referral Commitment

How to Get “Referred Up” (to More Ideal Clients)

February 11, 2020Posted by Bill Cates

By default, clients tend to refer laterally (and down) on the economic ladder … but not up. So, how do we change this tendency? Educate Your Clients The first thing you want to do is to educate all of your “A” and “B+” clients as to the people you serve the best – people much…

Read More +

RULE #7: Market to people.

February 6, 2020Posted by Bill Cates

In my book Radical Relevance, I lay out The 17 Rules of Radical Relevance. I will be recording short videos for each one of these rules. They will be quick and easy for you to consume, and extremely valuable to your business (I promise). To check out all 17 Rules of Radical Relevance, click here. …

Read More +

RULE #6: Differentiation for Differentiation’s Sake is Worthless.

January 23, 2020Posted by Bill Cates

In my book Radical Relevance, I lay out The 17 Rules of Radical Relevance. I will be recording short videos for each one of these rules. They will be quick and easy for you to consume, and extremely valuable to your business (I promise). To check out all 17 Rules of Radical Relevance, click here. …

Read More +

RULE #5: Only Differences that Matter, Matter.

January 14, 2020Posted by Bill Cates

In my book Radical Relevance, I lay out The 17 Rules of Radical Relevance. I will be recording short videos for each one of these rules. They will be quick and easy for you to consume, and extremely valuable to your business (I promise). To check out all 17 Rules of Radical Relevance, click here. …

Read More +

RULE #4: Meet Your Prospects Where They Are

January 7, 2020Posted by Bill Cates

In my book Radical Relevance, I lay out The 17 Rules of Radical Relevance. I will be recording short videos for each one of these rules. They will be quick and easy for you to consume, and extremely valuable to your business (I promise). To check out all 17 Rules of Radical Relevance, click here. …

Read More +

RULE #3: Value is in the Eye of the Beholder

December 16, 2019Posted by Bill Cates

In my book Radical Relevance, I lay out The 17 Rules of Radical Relevance. I will be recording short videos for each one of these rules. They will be quick and easy for you to consume, and extremely valuable to your business (I promise). To check out all 17 Rules of Radical Relevance, click here. …

Read More +

RULE #2: Give Your Clients a Seat at the Table

December 9, 2019Posted by Bill Cates

In my book Radical Relevance, I lay out The 17 Rules of Radical Relevance. I will be recording short videos for each one of these rules. They will be quick and easy for you to consume, and extremely valuable to your business (I promise). To check out all 17 Rules of Radical Relevance, click here. …

Read More +

RULE #1: The Shortest Route to Relevance

December 4, 2019Posted by Bill Cates

In my book Radical Relevance, I lay out The 17 Rules of Radical Relevance. I will be recording short videos for each one of these rules. They will be quick and easy for you to consume, and extremely valuable to your business (I promise). To check out all 17 Rules of Radical Relevance, click here. …

Read More +

What is Radical Relevance?

November 20, 2019Posted by Bill Cates

  Welcome to the first in a series of very short video blogs designed to bring you great ideas that you can put to use right away, all based on my new book, Radical Relevance. Prefer to watch rather than read? Click below to watch the video instead. Otherwise, keep scrolling… Video Blog: What is…

Read More +

How Nancy Grew Her Business by 900% in 7 Years

October 10, 2019Posted by Bill Cates

(Excerpted from Radical Relevance) How would you like to achieve 900 percent growth in seven years? In my newest book, Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients (Fall, 2019), I share a story of how one of my clients has done exactly that. To help inspire and…

Read More +