Brian asked me, “What does it take to turn clients who occasionally refer you, into true advocates for your business? Are Advocates just wired that way, it’s in their DNA or is there something we can do to create more Advocates.”

My answer was simple: “Yes and yes.”

Some people seem to come into this world looking for ways to provide value to others by advocating for products and services they like.

And some people are right on the edge of becoming Advocates, but haven’t stepped into that world yet. They need a little more information and they need a little nudge.