It’s not just in your head. Your prospects are experiencing marketing message overload. If you want to be heard, you must sharpen your marketing message to cut through the noise.
In Bill’s groundbreaking new book, Radical Relevance, you’ll discover how to focus on your target marketing and craft messaging that not only resonates with your prospects, but compels them to take action. It’s time to win more Right-Fit Clients™.
Our world of marketing-message overload has created a race for relevance that very few are equipped to run.
Radically-Relevant Messaging will pierce through the noise, grab your prospects’ attention, and shake them up just enough so they’ll stop their busy lives and listen to you. You will attract more Right-Fit Clients™.
Critically-Compelling Messaging will resonate with your prospects in a way that moves them to action. By striking an emotional response, you’ll keep the prospect engaged and moving through your process to becoming a client.
Be relevant or be ignored!
The client journey is divided into 3 stages.
Stage 1 – The Prospect Experience is where you bring value quickly to your new prospect, so that you win their business and become super referable quickly.
Stage 2 – The New Client Experience is where you onboard your new client in a way that enhances engagement and maximizes your referability.
Stage 3 – The Ongoing Client Experience is where you deliver your Client Service Promise to maintain loyalty and turn clients into advocates.
YES! It is possible to approach clients for referrals and personal introductions in a way that’s professional and effective, without appearing desperate or needy.
1. Get the process started by promoting introductions to trigger unsolicited referrals.
2. Apply our proprietary V.I.P.S. Method™ to uncover who they know that may benefit from experiencing your value.
3. Explore the referral process … and back off professionally when a client isn’t comfortable or interested.
4. Secure a solid introduction. Pique the prospect’s interest. Compel them to become a client.
Erin Gay, President
Renee Sumby, Speaker Specialist
Society for Human Resource Management (SHRM)
Michael Schmitz, CEO